Why Shadow Shopper is Different
Mystery Shopping seems like an easy thing to do. Send some people into stores, report what happens and use the information to compare performance and drive improvements across the company. What could possible go wrong?
A lot, unfortunately. Many mystery shopping programs fail to deliver any benefits,
and poorly-designed and badly-implemented programs are all too common.
(See our Free Report
'What Can Go Wrong and How To Fix It')
Why do so many deliver so little?
Because most mystery shopping providers only have retail experience. They do not have the skills, experience and knowledge necessary to the success of mystery shopping programs:
Research design and methodology
Statistical methods and analysis
Software development and design
Integration with inhouse systems
A program that is not designed competently gives results that are not useful in improving performance or as a basis for decision-making.
Advanced Mystery Shopping
Shadow Shopper redefines the way businesses collect, analyse and use customer experience information.
Our innovative systems and methodologies make us the only company in Australia to offer an integrated suite of mystery shopping, customer feedback and analytic services.
Shadow Shopper is the most advanced customer experience and insights partner for your business. With our unique suite of systems and services you can identify the actions needed at the store level to increase customer loyalty and improve your bottom line.
Integration of Results
Correlating mystery shopping results with other company information (sales figures, customer satisfaction ratings, audit results) is an absolute must to get the most out of your mystery shopping program.
Shadow makes linking performance to your sales, incentives and other internal data easy.
All our systems are developed in house and we have the skills and flexiblity that
providers using 'off the shelf' packages just don't have.
Not Just Customer Satisfaction
Shadow Shopper is sophisticated and rigorous in its approach. We don't think that our product as a just a commodity.
We partner you in developing an effective customer experience improvement program.
We know that 'one size fits all' doesn't work, so we offer a range of programs:
individually tailored, 'pret a porter' or running your own program - whatever suits your business.
Customers Want More
We know that consumer demand for better service is increasing all the time. Mystery shopping is the only way that you can find out:
What your customers actually experience
What your customers expect
Whether they will come back again
What they tell their friends about you
Shadow Shopper gets you invaluable quantitative and qualitative information about the customer experience so that you can optimize resources, motivate employees and improve operations.