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Our accreditted shoppers are given assignments with a detailed scenario and questionnaire customised to your requirements. They visit your locations posing as 'normal' customers, and then report on their experiences. We work with you to make sure that the questionnaire used on the assignment captures all the information you wish to know. With a Shadow Shopper programs you can choose:
For continuous improvement, people must know what they are aiming at and how they measure up. Sending in a 'mystery shopper' who gives a location a 'mystery score' is guaranteed not to have a positive effect. Feedback to the people who are being measured is vital. Knowing what is expected is empowers people to strive to attain it.
All Shadow reports have an easy 'traffic light' systems, with the expected standards next to actual performance of the individual store so that managers and franchise owners can clearly see where they gained and lost marks - and, more importantly, what they have to do to score better next time. Clients can also choose to have a League Table to encourage competition between locations.
Shadow Shopper also provides services in:
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Relying on resellers can be a problem - are you sure they are endorsing your product and presenting it
to your customers in a good light? In our experience, many sales are lost because products are 'bad mouthed' by
reseller staff while they promote competitive products. Our shoppers can find out if your resellers are doing the right
thing and endorsing your product.
We can conduct visits to your competitors. This is an invaluable
tool in providing insight into what the competition is doing. We can check how their staff and operations compare, and
carry out merchandise and price checking.
We can monitor as many competitors in as many locations
as you wish. If you would like to know more information about this service then feel free to contact
us for a discussion of your requirements and ideas.
Who are your customers? Shadow Shopper can provide you with observational information. We can monitor them for age, gender, business clothes, singles or groups, accompanying children etc so that you can get an accurate profile. We can interact with them after they have made a purchase to get more detailed information and find out their impressions, likes and dislikes.
Shadow Shopper conducts general consumer and industry surveys, and as a client you have access to the results. We can also target surveys to your requirements, with you choosing the demographics of the respondents and the service and products to be surveyed. We can manage your entire customer feedback program, with feedback forms on paper and on line.
If there is anything that you would like to know about that you don't see here then feel free to contact the office and ask us for more information. We want to ensure that our clients are fully aware of all of our services and will be delighted to help you.